Why Bauer Media ditched its sales team and went all programmatic

by Ricardo Bilton
By now, most publishers have gotten over their hang ups about programmatic selling and made the tech core to their revenue operations. But few have gone as far as Bauer Xcel Media, the U.S. digital offshoot of European magazine giant Bauer Media, which has ditched its direct sales force in favor of a “100 percent programmatic” approach.Read the full article