Working with the Instagram and Snapchat elite isn’t easy for brands

Let’s say you’re a brand that wants to tap into social media influencers. Option A: Vine star Logan Paul, with 8.8 million followers. Option B: Snapchat wunderkind Michael Platco has 100,000 followers. Paul is paid as much as $80,000 per sponsored post on Vine. Platco has charged up to $60,000 for a campaign.Read the full article