Now streaming on Periscope: Kmart’s plea for holiday attention

After alienating customers by launching a holiday campaign on Sept. 7, Kmart tried to get on shoppers’ good side with a promotion that claims to make shopping there fun. The discount retailer revived its traditional “blue light special” deals (which is when Kmart signifies a temporary sale for in-store shoppers with flashing blue lights) by recruiting a crew of social media st ...Read the full article