The CMO Reading List: Top Marketers Share Their Favorite Business Books In 2015

by Amy Gesenhues
Have you read anything good lately? This year, we asked leading marketers which business books made the biggest impact on their work in 2015. Their responses included a wide-range of topics. From long-time favorites like The Lean Startup to 2015’s Losing the Signal, reading suggestions from the CMOs profiled in our “Get to Know” interview series make for an expansive reading list.Read the full article