6 Key Lessons Content Marketers Could Learn From Journalists

Estimated reading time: 6 minutes, 57 seconds Content Marketing has become a massively popular form of digital communication over the last decade, meaning that new material finds itself in a far more competitive marketplace than ever before. The question is; how can we make our content stand out? Whilst Content Marketing is already a well-established discipline, it’s popu ...Read the full article

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    slate.com - 50 readers, 8 Tweets - I’m going to keep this brief, because you’re not going to stick around for long. I’ve already lost a bunch of you. For every 161 people who landed on this page, about 61 of you—38 percent—are already gone. You “bounced” in Web traffic jargon, meaning you spent no time “engaging”...

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