How Motion in Business Videos Affects Viewer Attention

by Brian Massey
Video is powerful. It can work for our business or against it. Here’s why. I want to talk a little bit about motion and video. The human brain is wired to check out what’s going on if something moves in its field of vision. So, for business videos, this means that we can draw their attention to the video and hold it if we continue to move things.Read the full article