Does native advertising really work?

by Christopher Ratcliff
I’ll lay out my stall straight away, I don’t particularly like native advertising. However, I’m seeing this as an exercise in trying to dispel my own confirmation bias. I would love nothing more than to rant endlessly about an advertising practice I’ve described before as no better than “autoplay video, Spotify ads and downloading spyware onto your browser” or, horror of ho ...Read the full article