Avoid These 5 “Bland Brand” Copywriting Mistakes*

by Chris Irby
Building a brand is hard work. You have to figure out just what it is about your business that sets it apart from the others, and then you have to convey that information to customers (and potential customers) in a way that’s catchy and memorable. Unfortunately, a lot of business owners are perfectly content to take shortcuts, opting for vague and meaningless marketing langua ...Read the full article