Social Media Marketing: How the Boston Celtics’ social strategy adapts to evolving platforms

by Selena Blue
“Your strategy has to be evolving. As the platforms continue to evolve, you have to evolve,” Peter Stringer, Vice President of Digital Media, Boston Celtics, said at the MarketingSherpa Media Center at DMA’s &THEN 2015. As new social media platforms emerge and others change their algorithms, digital marketers must be nimble in their strategies.Read the full article

How to bring your traditional brand into the digital world

In a digital world, how can you make your brand stand out online? As traditional advertising fades away, many established brands are turning to social media in order to reach their target market. Daniel Burstein, Director of Editorial Content, MarketingSherpa, sat down with Peter Stringer, Vice President of Digital Media, Boston Celtics, at the MarketingSherpa Media Center at DMA's &THEN 2015, to discuss how to evolve your brand marketing strategy and go digital. "[Social media] platforms have become really successful channels for us, and that's primarily how we market the team now. You don't see a lot of print advertising from basketball teams anymore. That avenue has really died out, and teams are spending their time understanding how to monetize and market their team on Facebook and all these different platforms. That's how we're reaching our audience today," Peter said.