Man braids and Smartwater ads: Inside Equinox’s branded-content site

by Shareen Pathak
Earlier this week, Kevin Aeh noticed five guys in his gym wearing their hair in braids. Aeh, a lifestyle editor, looked into the the trend and wrote a piece about the decline of man buns and the rise of braids as hip men’s hairstyles of choice. Only Aeh’s story won’t appear in a mainstream media lifestyle or fitness magazine. He writes for Furthermore, gym chain Equinox’s new publication.Read the full article