How VFiles is defining digital, Gen Z fashion

In 2011, Rihanna visited V magazine for a photoshoot. Soon after, she shared images from the set to her Twitter account, putting them in front of her millions of followers before the magazine issue was released. “That was it, I knew it was over,” said Julie Anne Quay, who was executive editor of V magazine at the time.Read the full article

How VFiles is defining digital, Gen Z fashion l Digiday

VFiles founder Julie Anne Quay has a hard time describing her fashion company succinctly, so she calls it the "VFiles galaxy." The company runs a social network-like platform for emerging designers, photographers and models, and sells young designers' collections in its physical and online stores. Quay believes the future of fashion is digitally native, and 90 percent of VFiles' community is under 30. VISIT us: http://www.digiday.com LIKE us on FACEBOOK: https://www.facebook.com/digiday FOLLOW us on TWITTER: https://twitter.com/Digiday FOLLOW our INSTAGRAM: https://instagram.com/digiday/