Uber unexpectedly revealed a new logo, confusing everyone

Uber hailed itself a new logo today. The on-demand car service app shed its four-year-old look, ditching the stylish “U” embossed on a black badge, replacing it with a backwards “C” with a square in it that the brand is calling a “bit.” In a blog post, Uber says that the identity better represents the brand’s shift beyond grabbing a car, describing it as a “new look and feel t ...Read the full article