Confessions of an ad ops vet: ‘A lot of people think we’re grumpy’

by Ricardo Bilton
Digital advertising had a bad 2015, due to questions about fraud, ad blocking and the online travails of ad tech companies. But in our latest Digiday Confession, in which we grant anonymity in exchange for honesty, we talk to an ad ops vet who said that advertising’s existential threats are a good thing for the industry — and that this is actually a good time to be in ad ops.Read the full article