‘I’m not a 14-year-old': How 5 agency Gen X’ers Snapchat

by Tanya Dua
Send multiple snaps in a day. Get at least 150 views on each story. Indulge in “streaks” and win trophies. These are just a few rookie moves straight from the teen Snapchat playbook. Not that you’d know it from peeking at the accounts of middle-aged ad agency execs, who, well, don’t quite get it. That doesn’t mean they aren’t trying.Read the full article