News publishers are going all-in on Google’s answer to Instant Articles

by Lucia Moses
Google’s Accelerated Mobile Pages is set to launch Wednesday, and while some publishers took a cautious approach to Facebook’s Instant Articles, they’re going all in with Google’s fast-loading article initiative. AMP is Google’s open-source code to speed up the mobile Web pages and is seen as its answer to the walled garden of Facebook’s Instant Articles, which launched last spring.Read the full article