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techcrunch.com - 7 readers - A fractious MWC16 panel on mobile ads brought several executives from the ad industry side plus ad behemoth Google face-to-face with what might be their worst..
thenextweb.com - 6 readers - Google Accelerated Mobile Pages (AMP) has gone live today with the company quietly beginning to show results in searches. The company created a specification that publishers can use to output speedy, lightweight pages for visitors that load in a second or two, rather than making them wait around.
adage.com - 6 readers - Nielsen is unveiling its long-awaited syndicated service for tracking e-commerce sales, with more than a dozen retailers participating.
adweek.com - 5 readers - BARCELONA, Spain—A number of location-based ad-tech players are at Mobile World Congress this week to talk about the shift from online to real-world advertising, and xAd's pitch to global marketers is particularly interesting. Buying location-based mobile ads, it says, is as easy as purchasing a search campaign.
forbes.com - 6 readers - (AP Photo/Ted S. Warren) Ten years ago, in a moment of characteristic prescience, the Economist asked, “Who Killed Newspapers?” The year was 2006, and already, the Internet posed an existential challenge to an industry that only several decades earlier seemed unassailable. While the question was then, and remains, relevant to the [...]
theverge.com - 7 readers - When I visit museums I usually use a mapping app to get there, and then I’m immediately lost once I’m inside. That changed tonight, thanks to Google. At Mobile World Congress, Google and Lenovo are...