3 Reasons to Bid on Branded Terms in PPC

by Will Green
The keywords a PPC advertiser chooses to select for their PPC campaign can have the potential to make or break a campaign. If you choose too vague a keyword, your advert will be targeting too vague a target market and the CPC will be extremely high making your campaign run very inefficiently. At the same time, choosing too specific a keyword will reduce the ad impressions of yo ...Read the full article