Increase customer activation and retention with easy app engagement

by Rob Newton
We've all downloaded useful apps with the intention of using them, but with many things fighting for our attention it’s easy to forget about the ones that we’ve downloaded. For app marketers, being able to reconnect with app users in those relevant moments is extremely powerful, and with our latest launch of bulk IDFA/advertising ID upload in AdWords, we’ve made it easier than ever.Read the full article