On Relationship Marketing, Fake Twitter Profiles, and Being Painfully Honest with Yourself

by Ana Hoffman
This is a guest contribution from Aviva Blumstein. Relationship marketing. Influencer marketing. Buzzwords, for sure. What do they mean? I’ll give you the definitions that sound like they came out of the Marketing 101 textbook and then translate them to layman-speak. What Is Relationship Marketing? Relationship marketing: a form of marketing focusing on loyalty, retention ...Read the full article