Compass: Discover Behaviors that Drive Customer Retention

by Douglas Karr
According to a study from Econsultancy and Oracle Marketing Cloud, 40% of companies are more focused on acquisition than retention. The prevailing estimate is that it costs five times as much to attract a new customer than to retain a current one. Even more important, in my opinion, isn’t the cost of acquiring or retaining a customer, it’s the revenue and profitability of ext ...Read the full article

Compass by Amplitude: Your Guide to Driving Retention

Retention is critical to the survival of every business. You can spend time and money acquiring users, but without a solid retention strategy, you’re throwing that money away. Compass scans through your user data and identifies the behaviors that best predict retention. Understanding these behaviors is the key to improving your product and driving sustainable growth.


How QuizUp Discovered a 60% Lift in User Retention

QuizUp, the massively popular trivia app with over 40 million users worldwide, has a grand vision: to connect people through their shared interests. Learn how QuizUp leveraged user behavior in Amplitude to discover a 60% lift in user retention.