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What does content strategy mean at The Economist?
by Ben Davis
The Economist has caught the eye of late, with notable successes in creative programmatic and experimentation
Read the full article
The Guardian starts selling time-based ad campaigns
Why publishers are teaming up to explore time-based selling
How The Economist is using the UK election to drive subscriptions
The Economist to Publish Weekend Editions on Snapchat Discover
Inside The Economist’s ‘long-haul’ programmatic journey
The Economist relaunches Intelligent Life as 1843
Why 2015 Might Be an Amazing Year for Mortgage Brokers
The Economist is joining Snapchat Discover
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The Economist’s go-slow approach to its site redesign
How The Economist plans to grow attention-based ad sales
About the post:
March 15, 2016 3:37pm
by Ben Davis at
About the author
Content and Community Producer @ Econsultancy. Writer @ http://t.co/7nFtq5zvF5
1178 posts by Ben Davis
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