#MarTech Conference: 10 myths martech vendors tell

by Derek Edmond
Why do vendors dislike marketing technology analyst firm Real Story Group? According to Theresa Regli, Principal Analyst & Managing Partner at the company, it’s because the analysts tell real stories and debunk false promises. As she opened her session at the MarTech Conference this week, Regli told the audience she’s been questioning the stories we tell all her life.Read the full article