Slack isn’t catching on at ad agencies — and it’s clients’ fault

by Shareen Pathak
Sitting inside a chilly ballroom at a Miami hotel for the 4A’s annual “Transformation” conference, a handful of C-level executives were asked by a reporter if their agencies were on Slack yet. The answer: “What’s a Slack?” The same interaction was repeated throughout the week: Despite its huge popularity, the messaging platform that many in Silicon Valley believe will change ...Read the full article