Dealmakers: Service Marketplace Lead Gen — What Color Do Disruptors Bleed?

As someone who grew up in yellow pages and then graduated into paid search, lead generation is in my blood. They used to say we “bled yellow.” Nowadays, I’d say we bleed green, thanks to an influx of venture money being invested into local, on-demand service businesses. Lead-gen value created from curated marketplace platforms is, and will continue to be, a huge draw for small ...Read the full article