AT&T taps influencers to bring March Madness to your smartphone

by Tanya Dua
Even if you’re nowhere near Houston for the NCAA championship showdown between the UNC Tar Heels and the Villanova Wildcats tonight, AT&T is ensuring that it is “mobilizing your world.” The telecom giant — an official corporate partner of the NCAA — is teaming up with a handful of Snapchat and Vine influencers to give fans a behind-the-scenes look at all the frenetic activ ...Read the full article