Merger of Experticity and ReadyPulse combines offline and online influencers

Some of the products promoted by ReadyPulse’s influencers. Experticity is an influencer network that finds and supports offline advocates in brick-and-mortar stores and in the field, like a ski resort. ReadyPulse is a platform that emphasizes online influencers, helping brands connect with their advocates. Today, the two companies are announcing their merger.Read the full article