Vine City: How Las Vegas Uses Influencer Marketing to Entice You to Visit

by Justin Lafferty
You might think Las Vegas sells itself as a destination, but a lot of work goes into the promotion of Sin City. The Las Vegas Convention and Visitors Authority knows the power of social influencers, and recently tapped the talents of Vine stars to show off what makes the city shine. In an effort to appeal to Millennials, the LVCVA worked with Twitter’s Niche network, partn ...Read the full article