Storytelling: Out of the Campfire and Into Your Marketing Campaign

Ah, the campfire... it conjures up fond memories of toasting marshmallows, strumming guitars, and, of course, telling stories. Today, stories have gone far beyond the realms of campsites and fiction; they are at the core of what creates powerful marketing campaigns. Without them, campaigns languish, off to the side and in the dark, unnoticed by consumers seeking warmth and illumination.Read the full article