‘We need to be alive and open’: The BBC approach to Snapchat Stories

BBC News launched a Snapchat Story today, banking off a news story that doesn’t air until tomorrow. Both stories are tied to the an announcement that the country will be getting a new, high-tech £5 banknote later this year. On TV and online, the BBC will play the new banknote news straight. On Snapchat today, however, the BBC takes a more playful approach, examining how money ...Read the full article