‘VR isn’t scalable’: Bursting the in-store digital tech bubble

This is the last installment of a four-part editorial series exploring the changes to the retail landscape by emerging technologies. It was made possible through the sponsorship of Adobe. At Tommy Hilfiger’s Manhattan store during fall fashion week, tourists could attach VR goggles to their heads and see the designer’s fashion show from the side of the runway.Read the full article

Lowe’s Innovation Labs: The Next-Generation Lowe’s Holoroom

Lowe’s Innovation Labs is introducing the second generation of the Lowe’s Holoroom, an in-store and take-home virtual reality design and visualization tool that enables customers to envision the room of their dreams. Customers can design their kitchen or bath and view it in VR using Oculus Rift in-stores, and take-home a free Google Cardboard viewer to enjoy their room design whenever and wherever they choose. For more information and participating locations, please visit http://www.lowesinnovationlabs.com/ or http://www.lowes.com/holoroom Subscribe to Lowe's YouTube: http://bit.ly/1blLmvD or head to our channel: http://www.youtube.com/Lowes For more ideas to improve your home, check out Lowe's How-To Library or our other social media channels: Lowe's - http://www.lowes.com/how-to-library Facebook - http://www.facebook.com/lowes Twitter - http://www.twitter.com/lowes Pinterest - http://www.pinterest.com/lowes Instagram - http://www.instagram.com/loweshomeimprovement