Virtual Reality Is Changing Mobile Marketing Forever; You'd Best Keep Pace

At this year's Mobile World Congress, there were many dazzling new gadgets, engaging talks, and more innovation than should be legal in one location. Marketers could also glean several insights about the future. The biggest takeaway was that smartphones are now a utility (and a given) much like a television and computer. They aren't the innovative new platform, they're simply the platform.Read the full article

#VolvoReality XC90 Behind the Scenes

Experience the all-new Volvo XC90 with Volvo Reality, full virtual reality on your smartphone with Google Cardboard. Volvo is the first automotive brand to build an experience with Google Cardboard. Download on Google Play and the App Store: http://www.volvocars.com/us/volvoreality


Virtual Reality Viewer Made from Recycled Cardboard

See how Coca-Cola is experimenting with converting cardboard 12-pack boxes into smartphone virtual reality (VR) viewers. Read more on Coca-Cola Journey: http://www.coca-colacompany.com/stories/virtual-reality-check-its-future-surrounds-us/


Lowe’s Innovation Labs: The Next-Generation Lowe’s Holoroom

Lowe’s Innovation Labs is introducing the second generation of the Lowe’s Holoroom, an in-store and take-home virtual reality design and visualization tool that enables customers to envision the room of their dreams. Customers can design their kitchen or bath and view it in VR using Oculus Rift in-stores, and take-home a free Google Cardboard viewer to enjoy their room design whenever and wherever they choose. For more information and participating locations, please visit http://www.lowesinnovationlabs.com/ or http://www.lowes.com/holoroom Subscribe to Lowe's YouTube: http://bit.ly/1blLmvD or head to our channel: http://www.youtube.com/Lowes For more ideas to improve your home, check out Lowe's How-To Library or our other social media channels: Lowe's - http://www.lowes.com/how-to-library Facebook - http://www.facebook.com/lowes Twitter - http://www.twitter.com/lowes Pinterest - http://www.pinterest.com/lowes Instagram - http://www.instagram.com/loweshomeimprovement