Do You Speak Sales? What Sales Can Teach Us about Account Based Marketing

Sales and marketing should be BFFs. We might have different focuses and methodology, but the goal is the same for both departments: make sales and drive revenue. Too often, though, the relationship is more like a mismatched buddy cop movie than a rom-com. You decide which one is the old cop a week from retirement, and which is the young maverick who plays by his own rules.Read the full article