Philadelphia 76ers First NBA Team With Jersey Deal, But Last in Digital Content Engagement

by David Cohen
The Philadelphia 76ers became the first National Basketball Association team to sell ads on their jerseys, but in terms of digital content engagement, could StubHub have made a better choice? The Sixers won the NBA Draft Lottery Tuesday night, giving them the first pick in the upcoming NBA Draft, but they did so because the team’s league-worst record gave them the best chance.Read the full article