While the #PostItWar rages, the Post-it brand soars

by Tanya Dua
These days, the best advertising often isn’t even advertising at all. What started off as friendly banter involving Post-it notes and a handful of agencies on New York City’s Canal Street has become a viral global phenomenon, reaching as far as Manchester and Tokyo. But through all the displays of multicolored artwork, the biggest winner in the “Post-it war” has been the Post-it brand.Read the full article