Chat app Viber takes the wraps off its native ads

Chat app Viber has been flirting with branded content for a while. Now, it’s rolling out native ads. The platform will test its new offering with “select partners” over the next three months. According to Viber, it’s going to be a delicate process where both sides will need to be careful not to alienate its 754 million users. “It needs to feel organic.Read the full article