Case Study: Virginia Retail Chain Shifts Print Ad Budget to Social Channels

by Stephanie Miles
Merchant: A. Dodson’s Size: 3 stores Locations: Suffolk, Norfolk, and Virginia Beach, Virginia Platforms: Facebook, Instagram, Twitter, and Pinterest Bottom Line: Merchants should be using social media to learn about their customers, not just market to them. Six years ago, A. Dodson’s made a big bet on social.Read the full article