Customer-centric Marketing: 5 more takeaways on consumer behavior from researchers and strategists [Part II]

MarketingSherpa Summit 2017 will be here before you know it, and our team is hard at work planning the agenda, with a special emphasis on customer-centric strategies and approaches. As we select our keynotes, the team has conducted in-depth research and gained some interesting takeaways from both academic and marketing practitioners.Read the full article

Hug Your Haters Jay Baer Full Length Keynote Appfolio

Haters are not your problem, ignoring them is. Jay Baer, the world's most inspirational marketing and customer service keynote speaker completely changes how audiences think about customer experience in power, hilarious, meticulously researched keynote delivered to the Appfolio customer conference. For more on Jay Baer presentations, customer experience consulting, books (including Hug Your Haters) visit these sites:

TNW - Nir Eyal - Building Habit Forming Products | The Next Web

Nir writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford. Don't miss out on our TNW Conference USA 2014:

Ben Parr: "Captivology" | Talks at Google

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more. Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers. Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

TEDxUFM - Luke Williams: Ideas are the Recipes

Luke G. Williams is a leading consultant, educator, and speaker who specializes in disruptive thinking and innovation strategy. He has worked with international industry leaders such as American Express, GE, Sony, Crocs, Virgin, Disney, and Hewlett-Packard, to develop new products, services, and brands. Luke Williams is a fellow at Frog Design and adjunct professor of innovation at the New York University Leonard N. Stern School of Business. He is the author of Disrupt: Think the Unthinkable to Spark Transformation in Your Business. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Sandy Pentland: "Social Physics: How Good Ideas Spread" | Talks at Google

From one of the world's leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence. If the Big Data revolution has a presiding genius, it is MIT's Alex "Sandy" Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics. Humans have more in common with bees than we like to admit: We're social creatures first and foremost. Our most important habits of action—and most basic notions of common sense—are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors. - from Penguin Press. See more at: