Social Media IRL: Facebook Starts Attributing Unattributable Revenue

by Kevin Shively
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” The Social Marketer’s Guide to Social Media ROI Download Today! This quote from John Wanamaker in the early 1900s is such a staple in marketing and advertising that I cringed as I decided to lead this post with it, but I’m stubborn, so I did it anyway.Read the full article