Scaremongering in digital: Why ad blocking isn’t as dire as you think

by Rob Rasko
A recent report by Optimal predicted that ad blocking would cost $12 billion in US ad revenue by 2020. Juniper Research reports ad-blocking software could cost digital publishers over $27 billion by 2020. While I understand these big claims are good for headlines, I’m not sure I agree with their findings, so I decided to do my own homework.Read the full article