Picking the right DMP: What marketers really want (and need)

Data management platforms (DMPs) were once hailed as the cure-all to the modern marketer’s data woes, but expectations aren’t always reality. Just 30% of marketers are currently satisfied with their DMP. So what do marketers truly want, and how can they get it from the players currently in the market? In this report you will learn: How marketers are rating the ...Read the full article