Street Fight Daily: Shopper Intent and Location, Brands Tap Pokémon Go

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Can Insights on Shopper Intent Improve Location Data? (GeoMarketing) Marketing tech companies across the spectrum are racing to establish attribution. While geo-data quality varies, mobile analytics platform NinthDecimal is partnering with predictive data specialist Qualia on lay ...Read the full article