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adweek.com - 5 readers - Less than a month since the app launched, Pokemon Go fervor is still high and brands including Zipcar and McDonald's are getting in on the craze. But the game doesn't rely on traditional in-app mobile advertising to make money, and that's causing some brands like Stonyfield to get creative with their messaging.
businessinsider.com - 4 readers - This story was delivered to BI Intelligence...
wsj.com - 21 readers - Verizon Communications is gunning for Facebook and Alphabet’s Google, following its $4.83 billion deal to acquire Yahoo Inc. announced on Monday.