Google remarketing lists for search ads make their way to Google search partners

by Greg Finn
Fan of Google’s Remarketing lists for search ads (aka RLSAs)? Good news, the popular retargeting option is now available for Google Search Partners. RLSAs allow marketers to customize their search campaigns to people that have previously visited their site. This targeting can allow advertisers to leverage non-traditional keywords by hitting a specific Audience familiar with the brand.Read the full article