5 Email Subject Line Mistakes to Avoid + 1 Big Way to Boost Open-Rates

For an email marketer, there is nothing sadder in the this world than hitting send and hearing complete silence: dismal open rates that lead to low engagement, and ultimately time wasted on a campaign that doesn’t move the needle. If this is your worst nightmare (and it should be), it’s time to re-evaluate the language you’re using in your email subject lines.Read the full article