How Online Lenders Can Refine Their Targeting of SMBs

This is the first in a new Street Fight series on small business demand generation. Periodically, Sidewalk’s Mo Yehia will tap the perspectives of various data vendors who want to share best practices to help B2SMB companies use business intelligence to more efficiently target and sell to SMBs. The current state of SMB sales and marketing is getting increasingly complex.Read the full article