How The Hill is using Snapchat to cover the presidential race

If you follow The Hill on Snapchat, you are probably a politics junkie. You are also getting a case study in how to grow on a platform where most of one’s audience isn’t. Since Taylor Lorenz, The Hill’s director of emerging platforms, joined the politics-focused publisher in March to operate its Snapchat account and work on other platforms, The Hill has become the only game in ...Read the full article