In pursuit of cheap

by Seth Godin
The race to the bottom is unforgiving and relentless. I ordered some straw hats for a small party. The shipper sent them in a plastic bag, with no box, because it was cheaper. Of course, they were crushed and worthless. I wrote a note to the company's customer service address, but they merely sent an autoreply, because it was cheaper. And they don't answer the phone...Read the full article