Demand guardrails

by Seth Godin
It's tempting to believe that left to our own devices, we'll all maximize our health, make smart investment decisions and generally follow our instincts on the road to happiness. But it turns out that cigarettes are addictive, that financial distress causes people to make short-term decisions that are damaging, and that we even have trouble doing smart and easy things with a 401(k).Read the full article