Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’

by Caroline Bottger
Quartz has never run a standard IAB ad, and for the sake of its readers, it wants to keep it that way. At the Digiday Publishing Summit Japan in late June, Quartz publisher Jay Lauf shared how the 4-year-old publisher creates attractive banner and native ads for premium audiences. Its directive for advertising is simple: It must be beautiful to look at and easy to opt out of, ...Read the full article