Lee’s vp of marketing: ‘We’re not just mom jeans’

by Yuyu Chen
If you are a millennial, you may not know what Lee jeans are. But your parents probably each owned a pair: Dad’s were roomy in the thighs, while mom’s had a super high waist. This is the challenge Lee is facing right now. Younger consumers are unlikely to have heard of the brand, while people over a certain age remember it as a relic of the ’80s and ’90s, according to Kim Yate ...Read the full article

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