AdBlock Plus announces new ad exchange; Not with our ads, say Google & AppNexus

by Ginny Marvin
This week, Adblock Plus threw its hat in the ad tech ring. That is, the ring that makes money from serving, not blocking, digital advertising. Eyeo GmbH, the company behind the ubiquitous ad blocking browser extension, announced on Tuesday it is testing a programmatic ad platform for its Acceptable Ads program. Just a day later, the experiment appears to have hit a snag.Read the full article